project type
small business
year
2025
my role
founder
client
self-produced
opportunity
Kansas City has a rich history of monograms, influenced by its sports teams, government entities, and individuals artists.
While these designs each hold their significance, I felt there was an opportunity to create a monogram that embodies something else about Kansas City.
i also really wanted a new hat that I personally would want to wear (this ended up being a high bar.)
solution
The monogram is made of geometric art deco strokes and fish-tail terminals. the mark was Inspired by vintage sport monograms with a blend of mono-line treatment to strike a nice mix between antique and modern logos.
The geometric strokes of the logotype are drawn to appear flowing and interlocking like the pipes, bridges, and boulevards of Kansas City.
The icon is legible and scalable to any size and application. This mark was selected for it's unique ability to be replicated in many styles while still remaining true to it’s original form.
results
2 new pair of children’s shoes donated to Operation breakthrough.
the store was open for 2 months.
1,000 website visits.
1.28% conversion rate.
21 posts. $100 Ad spend.
10,000 views first month.
6,000 accounts reached.
21 items sold.
Gained experience in copywriting, web store design, brand curation, and audience positioning.
Since this was a self initiated idea, the ideation of the logo took place over 6 months.
i had just started living and working in kansas city and wanted to give myself time to be inspired through osmosis. between my procreate, illustrator, and ~3 notepads, I labored over as many minute details and ideas as I could for about 300 different versions.
after multiple finalfinalv6.svg's i think the focus on this obsessive process produced a mark simple enough to feel essential, while simultaneously hitting my personal standard of something I'm proud to wear.
