project type
year
2023
my role
editorial designer
client
vans skateboarding
opportunity
Method Film Festival is a three day, six film event presented at the Cinerama Dome.
Presenting six classic Stanley Kubrick films, the film festival needs to reflect the methods or manner of Stanley Kubrick as a creator, producer, and filmmaker.
The brand will need to speak across several touchpoints including digital marketing, social media, print advertising, brand activation, and environmental applications.
solution
The identity is inspired by Stanley Kubrick’s methodical approach to film making.
The system uses repetition and pattern to display Kubrick’s repetitive practice.
The typography is inspired by the formatting of film scripts and film labeling.
The complementary brand colors are chosen to elaborate on Kubrick’s divisive nature, as he often was critiqued for discussing taboo but inexorable topics.
The imagery already available infuses the system with a simultaneously jarring and striking nature.
results
explored the film festival space and learned more about digital ecommerce experiences and strategies.
