garmin

opportunity

Expand the global garmin brand

ideas

My intent isn't to propose these as immediate projects — I understand the ramp-up that comes with a new role and a new brand. But I've spent enough time in the system to see where the gaps are, and I'd want to be the person who helps close them. These feel like natural extensions of what the guide is already trying to do, not departures from it.

results

hopefully, a great job and career

illustration

my main concern with the current illustration style is that while icons are consistent and great for small applications in larger applications they lack depth both physically and emotionally to resonate with core brand ideas.

my thought

The garmin brand, in-store, and OOh already take advantage of angular elements to create depth, texture, and differentiation. Why not take this application further and apply these angular elements as halftones to build an illustration system?

concept one

Using the same color palette, this concept does more than just suggest user functions, it illustrates aspiration. This goal isn't signaling a specific action but a desired world, which every garmin user can resonate with. This leans more on the lust side of the spectrum.

maybe we want to focus on one idea or activity. How would it apply then?

concept two

here the signal is focused on action. the abstraction of the illustration creates universal excitement while the halftone provides relevance and style that is uniquely garmin. The benefit is that this illustration style provides opportunities to scale globally, works independently of production budgets, and creates the kind of shareable visual artifacts that photography rarely does.