The Bear Review
project type
literary review
year
2024
my role
Art Director & Designer
client
savor magazine
The fountain logo is the central beacon of our brand expression.
The 4-sided star defines the four races offered:
26.2, 13.1, 10K, and 5K.
The M is symmetrical reflecting both sides of the city. Based on audience analysis and public opinion the “City of Fountains” iconography resonated strongly. Due to this strong bond, the icon was designed to be a logical step from the previous, with the opportunity to imbue relevant strategy into the identity.
Built on a 16 X 16 grid. The icon was designed to scale as small as needed (favicon).
In partnership with the head sponsor, Garmin, the KCM app has been developed to allow easier view of race data, finish line photos, check in badges, and bring racers closer to their race experience.
