Vans Stacy Peralta Collaboration
project type
in-store editorial
year
2024
my role
Art Director & Designer
client
savor magazine
project overview
Savor Magazine needed a design that would stand out from traditional cooking magazines and feel exciting to read. I created a bold editorial system with oversized typography, bright accent colors, and lots of white space that lets the food photography breathe while keeping layouts clean and scannable.
The fountain logo is the central beacon of our brand expression.
The 4-sided star defines the four races offered:
26.2, 13.1, 10K, and 5K.
The M is symmetrical reflecting both sides of the city. Based on audience analysis and public opinion the “City of Fountains” iconography resonated strongly. Due to this strong bond, the icon was designed to be a logical step from the previous, with the opportunity to imbue relevant strategy into the identity.
Built on a 16 X 16 grid. The icon was designed to scale as small as needed (favicon).
In partnership with the head sponsor, Garmin, the KCM app has been developed to allow easier view of race data, finish line photos, check in badges, and bring racers closer to their race experience.
