project type
minor league team brand & identity
year
2023
my role
designer
client
saratoga baseball team
opportunity
Located in beautiful Saratoga Springs, NY, at “The Dump” Ballgrounds, the gators are a ficitonal single-A ball club.
The club is in need of a cohesive brand identity that can move across several touchpoints from fan experience, apparel, advertising, messaging, mascot, and social media.
Sports branding particular for team identity is always interesting because of the breadth of competition. The identity must be particularly unique to stand out amongst the crowd.
solution
The identity for the Sewer Gators came from the infamous sewer gator myth in which gators were originally sold as pets. Once these gators grew too large it was said they would be flushed down drainage pipes. Some reports note that sewer gators have pearlescent white skin from the lack of sun exposure.
The mascot, branding system, and color palette play into this thematically showing the ever-changing nature of the gator as part of the game.
results
immersion in the minor league baseball market and exploration of storytelling through the fan experience.
